Joondanna Family Dental | September 2026 Report

Summary

September at a glance.

September set a five-year high for new patients. Website traffic grew, while advertising efficiency softened.

Patients

74 new patients.

5 more than August and 30 more than September 2025.

Google Ads

135 conversions.

15 fewer than August, at an average cost of $28.20 per conversion.

Booking Priority

Keep the pipeline current.

All 48 opportunities still show New Lead. Update each outcome so booked patients and enquiries awaiting follow-up are clear.

Learned

What the results mean.

Patient growth continued, while campaign reach and non-brand enquiry efficiency declined.

Patients

September reached a new high.

New patients rose 7.2% from August and 68.2% from September last year.

Lead Mix

Lead volume includes patient service.

The 33 classified opportunities included 9 new-patient enquiries, 20 existing-patient requests and 4 with an unclear patient type.

Calls

More first-time callers, fewer total calls.

First-time calls rose from 47 to 54 even as total calls fell from 125 to 105.

Advertising

Brand improved; non-brand weakened.

Brand campaign lead cost fell, while non-brand lead cost rose as clicks became more expensive and leads declined.

New Patient Numbers

New patient results over time.

September reached 74 new patients—the strongest September recorded from 2022 to 2026.

Historical New Patient Numbers

September exceeded the previous September high of 53 patients in 2022.

Month	2022	2023	2024	2025	2026
January	78	50	48	57	111
February	51	45	25	38	72
March	50	50	33	62	98
April	58	48	28	65	94
May	45	50	51	70	52
June	44	41	48	64	84
July	65	47	61	72	83
August	40	46	59	65	69
September	53	34	52	44	74
October	55	45	-	74	-
November	59	45	51	81	-
December	75	71	112	101	-

Best September in five years

74 new patients, compared with the previous September high of 53.

200 more patients this year

January–September totalled 737 patients, compared with 537 last year. That is 37.2% growth.

Growth continued from August

September added 5 patients to August’s result, an increase of 7.2%.

Leads

September enquiries and bookings.

September generated 48 opportunities, compared with 35 in August. The total includes new-patient enquiries and existing-patient requests.

Lead Opportunities

Up 37.1% from 35 in August

Estimated Pipeline

$13,620

Estimated assigned values, not confirmed revenue

39 opportunities have an assigned value; 9 are valued at $0.

Lead Stage

New Lead

All 48 opportunities remain in this stage

Lead Sources

September opportunities by source.

Google Ads1122.9%

Webchat48.3%

Number pool24.2%

Source not recorded3164.6%

17 opportunities are labelled as Google Ads callers.

Patient mix in 33 classified opportunities

New-patient enquiries95 urgent + 4 routine

Existing-patient requests2015 ready to book + 5 follow-up / other

Patient type unclear4Not qualified

Not analysed15Patient type not classified

Lead volume increased, but the pipeline does not show progress.

The opportunity mix includes new-patient demand and existing-patient care. The total therefore does not represent 48 prospective new patients.

All opportunities remain in New Lead even though 24 classified enquiries were marked ready to book. Regular stage updates are needed to show what has booked and what still needs attention.

Calls

How calls were handled.

105 inbound calls were tracked. The team answered 103; one call was missed and one went to voicemail.

September

105

Total Calls

20 fewer calls than August, but 7 more were marked as first-time calls.

First-time calls: 54

Repeat calls: 51

Call Handling

Average Duration

2:24

102 calls with a recorded duration

Answer Rate

98.1%

Call Status Breakdown

Answered calls103

Missed calls1

Voicemail1

Both non-answered callers later connected with the clinic.

Search terms linked to calls

joondanna family dental28

dentist near me2

joondanna family dental perth2

dentist joondanna1

joondanna dental1

dentist perth1

The search term was not captured for 70 calls.

Call volume fell, but the mix shifted towards first-time callers.

Total calls declined 16.0%, while first-time calls increased 14.9%. First-time calls made up 51.4% of September activity, compared with 37.6% in August.

The clinic answered 98.1% of calls, and both callers who initially did not connect later reached the clinic.

View 2 initially unanswered calls

Date & time	Name	Contact	Initial outcome	Later outcome
26 Sep, 3:21 PM	Caller not identified	+61408118221	Missed	Answered the same day
22 Sep, 1:03 PM	Caller not identified	+61449907437	Voicemail	Answered 24 September

Google Ads

What Google Ads delivered.

135 conversions, down 10.0% from 150 in August. Average cost increased from $24.47 to $28.20.

Ad Clicks

413 clicks

Total Spend

$3,806.40

Conversions

135

Average Cost Per Conversion

$28.20

Campaigns with September activity

Brand searches use the clinic name. Non-brand searches use dental services or locations.

Campaign	Status	Cost	Clicks	Click rate
Brand: clinic-name searches	Live	$638.54	301	35.41%
Non-brand: service searches	Live	$3,167.86	112	6.38%

Clinic-Name Searches

Brand enquiry efficiency improved.

Campaign leads rose from 16 to 23 on almost the same spend. Cost per campaign lead fell from $39.94 to $27.76.

Service Searches

Non-brand enquiry efficiency declined.

Campaign leads fell from 10 to 6 as average click cost rose from $17.73 to $28.28. Cost per campaign lead increased to $527.98.

Website

Where website visitors came from.

1,225 visitors in September, up 15.5% from August.

Direct visits438

Paid search ads323

Social67

Unpaid search329

Referral / other68

Traffic growth was broadest outside search: social visits rose to 67 and direct visits added 47. Paid search added 25 visitors, while unpaid search was largely steady at 329.

Landing Page

From website enquiry to appointment.

The website received 323 paid-search visitors. Visits and bookings for the landing page itself are not separately measured.

Traffic

Paid-search visits increased.

Paid-search traffic rose 8.4% from August, adding 25 website visitors.

Lead Quality

New-patient enquiries showed booking intent.

All nine opportunities classified as new-patient enquiries were marked ready to book.

Measurement

Page booking performance is still unclear.

Website traffic and campaign enquiries are measured, but the landing page’s enquiry-to-booking rate is not available.

View landing page

Wins

What stands out most.

Patients

Best September in five years.

74 new patients exceeded September 2025 by 30.

Website

Website visits grew 15.5%.

September added 164 visitors, reaching 1,225.

Calls

98.1% of calls were answered.

Both callers who initially did not connect later reached the clinic.

Action Plan

What needs attention now.

Keep booking outcomes visible, improve source tracking and restore non-brand campaign efficiency.

Owner: Clinic Reception Team

Update every opportunity after patient contact.

All 48 opportunities still show New Lead, including 24 classified enquiries marked ready to book.

Check each opportunity against the appointment diary and record whether it is booked, attended, cancelled or still awaiting follow-up.
Update the stage after each call, response or appointment change so the pipeline stays current.

Owner: Shoutout Digital

Improve source and patient-type tracking.

31 opportunities have no source recorded and 15 have no patient-type classification.

Correct the source automation so future Google Ads, number-pool and website opportunities are labelled consistently.
Classify the patient type and lead status for the remaining 15 opportunities.

Owner: Shoutout Digital

Reduce non-brand enquiry costs.

Non-brand campaign leads fell from 10 to 6 while cost per campaign lead rose from $303.17 to $527.98.

Review expensive search terms, locations and device performance, then remove weak traffic.
Refine ads and landing-page relevance around the services producing qualified enquiries.